Recurring plans shouldn't be locked behind the most expensive tier.
If your business runs on monthly service packages — lawn care memberships, seasonal pool maintenance, recurring cleaning accounts — you need recurring billing on day one. Not after an upgrade.
Here's what's happening in your bill
Housecall Pro service plans are a MAX-tier feature
Selling recurring service packages to customers is documented on Housecall Pro's MAX tier. If you're on Basic or Essentials, recurring plan enrollment isn't there.
Durable doesn't have membership billing at all
Durable is an AI website builder with invoicing. But it has no native subscription or membership billing. If you want customers to auto-pay monthly for a service package, you need to wire in a third-party tool.
GoHighLevel requires workflow configuration to get there
GoHighLevel supports Stripe subscriptions, but the setup requires workflow builders and manual Stripe configuration. It's not a purpose-built service-plan product — it's a marketing platform you configure into one.
Recurring revenue is hard to grow without the right tool
Every month you're manually re-invoicing customers for ongoing service is a month they might not pay. Auto-pay with a named service plan turns a one-off customer into a predictable monthly revenue line.
Ruunly is built around recurring plans from the start
Every Ruunly tier includes recurring service plan billing with auto-pay. You create a plan (monthly, seasonal, or annual), publish it on your AI-built website, and customers sign up and auto-pay without you chasing invoices. The client portal shows them their active plan, billing history, and a way to message you.
How Ruunly compares on what matters here
| Feature | Ruunly | Competitor |
|---|---|---|
| Recurring service plans | All tiers, from $19/mo | MAX tier only (Housecall Pro) |
| Native membership billing | Plans + autopay | Not available — invoicing only (Durable) |
| Recurring billing setup | Create plan → publish → customers sign up | Subscriptions + recurring invoices (Stripe, requires setup) (GoHighLevel) |
| Auto-pay enrollment | Built in | MAX tier (Housecall Pro) (Housecall Pro) |
| Client portal showing active plan | Included | Documented, Starter inclusion not publicly confirmed (GoHighLevel) (GoHighLevel) |
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Pricing and features reflect publicly published information at time of writing (). Competitor pricing and feature availability may have changed. Always verify on the vendor's own site before switching.