Every feature shouldn't cost extra.
Jobber charges $29/mo for Campaigns and $39/mo for Reviews on top of the base plan. GoHighLevel layers per-email and per-SMS usage fees on top of the monthly subscription. If you're piecing together a bill from add-ons, there's a simpler option.
Here's what's happening in your bill
Campaigns: $29/mo on top of your base Jobber plan
Jobber's email and postcard marketing tool is a separate paid add-on. So is the Reviews tool ($39/mo). Running a solo service business with marketing built in starts adding up fast when the fundamentals are on separate line items.
GoHighLevel charges per-SMS and per-email on top of the base
GoHighLevel's Starter plan is $97/mo, but every email and SMS send is billed separately at usage rates published in their help center. The base subscription is just the entry fee; the real bill depends on how much you communicate.
Add-on fatigue is real
When campaigns, reviews, AI tools, extra users, and SMS are all separate line items, your real monthly spend becomes hard to predict. Budgeting for software should be simple for a small service business.
The "included" plan turns into a pieced-together stack
Most service software advertises a low entry price that covers scheduling and invoicing. Everything else — the marketing, reputation, client communication stack — gets added on separately as you actually need it.
Ruunly bundles the essentials for one flat price
Ruunly's Pro+ tier includes website, recurring plan billing, client portal, job scheduling, email campaigns, and review requests in one monthly price — no per-email fees, no per-SMS markup over carrier cost, no separate add-on for review requests. There's a Ruunly platform fee on each payment processed, and SMS carrier costs are passed through at cost on Growth — that's the full picture.
How Ruunly compares on what matters here
| Feature | Ruunly | Competitor |
|---|---|---|
| Email campaigns | Pro+ included | Paid add-on ($29/mo) (Jobber) |
| Review requests | Included | Paid add-on ($39/mo) (Jobber) |
| Usage fees on top of plan | Stripe passthrough + Ruunly platform fee only | Per-email, per-SMS, per-AI usage fees (GoHighLevel) |
| Starting price | $19/mo | $97/mo or $970/yr (GoHighLevel) (GoHighLevel) |
| Recurring plan billing | Plans + autopay, all tiers | Recurring jobs + payments (Jobber) (Jobber) |
Ready to switch to Ruunly?
Start your free 14-day trial. No credit card required.
Pricing and features reflect publicly published information at time of writing (). Competitor pricing and feature availability may have changed. Always verify on the vendor's own site before switching.