Ruunly is the software stack for Naples house cleaning operators — AI-built website, automatic monthly billing, client portal, and weather-aware scheduling that respects how Southwest Florida actually works. $19/mo. No per-customer fees.
Start My Free TrialStarter is free for 14 days — no card. $19/mo after. Built for Collier County service businesses.
Four things every Naples operator needs to know before pricing a route, hiring a tech, or launching a website.
Naples cleaning splits between snowbird turnover (Nov + Apr — the two highest-volume weeks of the year), year-round bi-weekly residential, and STR/vacation-rental turnover (Marco Island, Old Naples beach cottages). Snowbird turnover is huge revenue concentrated in 2-3 weeks, but you need staff capacity and predictable scheduling software to actually deliver.
October-November and April-May are the cleaning industry's Super Bowl in Naples — snowbird homes need full deep cleans before arrival and after departure. STR turnover is weekly Nov-April. Off-season (Jun-Sep) drops to year-round residential maintenance. Smart operators bill seasonal customers monthly year-round (12 even payments) so the off-season doesn't kill cash flow.
Ruunly's weather-aware scheduling pulls forecasts for your route neighborhoods and texts every affected client when a rain delay shifts their service. No phone calls from the truck.
Naples cleaning customers are quality-focused, not price-focused, but they expect bonded + insured + background-checked teams. Gated-community approved-vendor lists are the moat — once you're approved at Pelican Bay or Grey Oaks, the community manager refers you to dozens of homes. A professional website with verified reviews + automatic recurring billing + crew assignment in a client portal beats text-and-Venmo competitors decisively.
Naples bi-weekly residential cleaning of a 2,500–3,500 sq ft home runs $220–$380 per visit. Move-in/out + post-snowbird deep cleans run $500–$1,200. STR turnovers run $130–$240 per turn. Premium concierge cleaning packages run $400–$700/month.
Pricing ranges reflect typical 2025–2026 market data for Collier County. Your pricing should reflect your own cost structure, insurance, and positioning.
Set up plans for every client. Cards auto-charge on their schedule. No more missed payments.
Clients can reschedule, skip a week, update their card, and view their billing history — without calling you.
Your professional site goes live in minutes. New clients can request service and pay a deposit right from the site.
Failed payment? Ruunly retries automatically and sends a polite reminder. You never have to ask for money.
Clients get a live tracking link when you're 20 minutes out — enough notice to buzz you into the building, leave a key, or move the dog. No more "are you still coming?" texts while you're carrying your caddy up three flights.
GPS timestamps show exactly when your team unlocked the door and when they left. For clients with access codes or key lockboxes, that record proves the job was done without a single back-and-forth.
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Built for Naples house cleaning operators. Starter is free for 14 days — no card. $19/mo after. Cancel anytime.
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