Built in Sarasota for SW Florida house cleaners
Start your house cleaning business in Florida — for $19/mo.
Website, recurring billing, client portal, and your first 10 clients — all in one app. Built for first-time owners. Free 14-day trial. No credit card.
No credit card required. Cancel anytime.
Your first 30 days, step-by-step
Day 1
Sign up + AI website live in 8 minutes
Business name, city, service tiers. Done.
Day 7
First client pays via auto-charge
No more Venmo chasing.
Day 14
First $300/mo recurring revenue
Three weekly cleans, zero invoicing time.
Day 30
First $1,000/mo + your schedule is set
Auto-billing rolls. Clients manage reschedules in the portal. You clean.
Florida house cleaning licensing — by city
Want a downloadable PDF version? Get the toolkit.
Cape Coral requirements
Business Tax Receipt (BTR)
Required to operate. ~$30/year. Learn more
Florida Sales Tax
Register with FL DOR. Cleaning labor is generally not taxed, but supply resales are. Learn more
General Liability + Bonding
Required by most HOAs and commercial clients. ~$300–600/yr for GL, ~$100–200/yr for a $10K bond.
Workers Comp (if 4+ employees)
FL law requires WC for 4+ non-construction employees.
Common questions
- Do I need any experience?
- No. Ruunly is built for first-time owners. If you can clean a house, you can run Ruunly.
- What if I don't have clients yet?
- You can start your trial without any clients. Your website goes live with a book-now button so new clients can come to you.
- Is the 14-day trial really free?
- Yes. No credit card required. After 14 days, you can pick a plan or cancel — your data stays for 30 more days.
- What does $19/mo include?
- AI website on a Ruunly subdomain, client manager, recurring billing (weekly/biweekly/monthly), intake forms, estimates, and the client portal. Up to 25 active clients.
- Can I set different prices for deep cleans vs regular cleans?
- Yes. You can create unlimited service tiers — weekly, biweekly, monthly, deep clean, move-in/move-out. Each has its own price.
- Can I cancel?
- Yes, anytime, in one click from your dashboard. No phone calls, no retention scripts.
- Do you charge transaction fees?
- On Starter, we charge 2.5% on payments processed (plus Stripe's 2.9% + 30¢). ACH is 0.8% capped at $5 per transaction.
Looking for the step-by-step educational guide? See our complete guide to starting a house cleaning business in Florida — covering LLC filing costs, insurance, licensing, and how to land your first clients.