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Built in Sarasota for SW Florida house cleaners

Start your house cleaning business in Florida — for $19/mo.

Website, recurring billing, client portal, and your first 10 clients — all in one app. Built for first-time owners. Starter is free for 14 days — no card. $19/mo after.

Start my free 14-day trialGet the free “First 10 Clients” toolkit

Start free on Starter — no card. Cancel anytime.

An example first 30 days (illustrative plan)

  1. Day 1

    Sign up + AI website live in 8 minutes

    Business name, city, service tiers. Done.

  2. Day 7

    First client pays via auto-charge

    No more Venmo chasing.

  3. Day 14

    First $300/mo recurring revenue

    Three weekly cleans, zero invoicing time.

  4. Day 30

    First $1,000/mo + your schedule is set

    Auto-billing rolls. Clients manage reschedules in the portal. You clean.

Florida house cleaning licensing — by city

Want a downloadable PDF version? Get the toolkit.

Cape Coral requirements

  • Business Tax Receipt (BTR)

    Required to operate. ~$30/year. Learn more

  • Florida Sales Tax

    Register with FL DOR. Cleaning labor is generally not taxed, but supply resales are. Learn more

  • General Liability + Bonding

    Required by most HOAs and commercial clients. ~$300–600/yr for GL, ~$100–200/yr for a $10K bond.

  • Workers Comp (if 4+ employees)

    FL law requires WC for 4+ non-construction employees.

Common questions

Do I need any experience?
No. Ruunly is built for first-time owners. If you can clean a house, you can run Ruunly.
What if I don't have clients yet?
You can start your trial without any clients. Your website goes live with a book-now button so new clients can come to you.
Is the 14-day trial really free?
Yes — on the Starter plan. You start free for 14 days with no card. After 14 days, add a card to keep going or cancel — your data stays for 30 more days. (Pro and Growth plans need a card up front and bill right away.)
What does $19/mo include?
AI website on a Ruunly subdomain, client manager, recurring billing (weekly/biweekly/monthly), intake forms, estimates, and the client portal. Up to 25 active clients.
Can I set different prices for deep cleans vs regular cleans?
Yes. You can create unlimited service tiers — weekly, biweekly, monthly, deep clean, move-in/move-out. Each has its own price.
Can I cancel?
Yes, anytime, in one click from your dashboard. No phone calls, no retention scripts.
Do you charge transaction fees?
On Starter, we charge 2.5% on payments processed (plus Stripe's 2.9% + 30¢). ACH is 0.8% capped at $5 per transaction.

Don't forget the FL annual report

Filing your Florida LLC is step one. The state also requires an annual report — due May 1 every year, costing $138.75. Miss the May 1 deadline and Florida adds a $400 late fee. Miss it long enough and Sunbiz administratively dissolves your LLC, which wipes out the liability protection you paid to set up.

Ruunly tracks public Florida Sunbiz filings daily — every new LLC, every recent formation in your county — and surfaces them in our new businesses in Florida tool. The same pipeline that powers competitor research today is the foundation for automatic annual-report deadline reminders for your own business — so the May 1 notice does not sneak up on you.

Looking for the step-by-step educational guide? See our complete guide to starting a house cleaning business in Florida — covering LLC filing costs, insurance, licensing, and how to land your first clients.