Mindbody pricing 2026 — verified May 30, 2026
Mindbody Pricing 2026: Full Breakdown of Every Tier
Mindbody's published tiers run $99–$700+/mo per location, but that's the smallest part of the real bill. Add 2.75–3.5% payment processing on every transaction, a 20% commission on ClassPass marketplace bookings, and a typical 12-month contract minimum. A realistic mid-sized studio bill is roughly $1,150/mo, not the advertised $499. Here's every tier, every hidden cost, and the documented 486% price-escalation story.
We're Ruunly. Heads-up upfront: we don't actively serve the gym/fitness vertical today — there's legal-compliance work we're completing first (see FAQ below). This page is for studio operators who are evaluating fitness software anyway and want to see how Mindbody really stacks up on price.
Mindbody pricing — all four tiers (per location)
All prices are per location. Multi-location studios multiply the monthly fee by their location count. Published price ranges reflect contract negotiation that varies by customer.
Starter
$99–139/mo
(monthly billing only)
Per location
× number of locations
- Booking + payments
- Basic reporting
- Mindbody app marketplace listing
- No marketing tools
Accelerate
$259–279/mo
(monthly billing only)
Per location
× number of locations
- + Resource management
- + Advanced analytics
- + Performance insights
- Still no email/SMS marketing
Ultimate
$499–699/mo
(monthly billing only)
Per location
× number of locations
- + Email + SMS marketing
- + Lead management
- + Branded mobile app option
- Volume-pricing on messaging
Ultimate Plus
$700+/mo
(monthly billing only)
Custom, enterprise
Contract negotiated
- + Enterprise features
- + Multi-location enterprise tools
- Quote required
- Contract terms negotiated
Source: Mindbody's published pricing page and StudioStack Mindbody pricing guide, verified May 30, 2026.
Hidden costs: what changes the real bill
The headline software fee is the smallest part of what a studio actually pays Mindbody each month. Three things dominate: payment processing, ClassPass commission, and contract lock-in.
Payment processing
2.75% – 3.5%Charged on every transaction. Higher than industry-standard Stripe (2.9% + $0.30) for the same online card-not-present transaction. Adds ~$275-350/mo on $10K monthly revenue.
ClassPass marketplace commission
20%Mindbody owns ClassPass. Bookings that originate from the ClassPass marketplace pay Mindbody a 20% commission. For studios with 10% of bookings from ClassPass, that's $300/mo on $15K gross bookings. The marketplace traffic (3.7M monthly users) is the trade-off.
Branded mobile app
Add-onWhite-label mobile app with custom colors/navigation. Only available on Ultimate+ tier as a paid add-on. Pricing not published on the public pricing page.
SMS marketing volume overage
Per-messageEmail and SMS campaigns are included on Ultimate, but volume-priced — high-volume studios pay overage rates. Specific per-message rate not disclosed publicly.
Contract minimum
12-month typicalMindbody's standard contract is 12-24 months with early-termination penalties. This is the #2 customer complaint after pricing — you can't try it and leave. Some agreements are auto-renewing.
Sources: Mindbody pricing page, Wellyx Mindbody review, and ClassPass partner economics blog, verified May 30, 2026.
The documented 486% price escalation
Long-time Mindbody customers have publicly documented this pattern across forums, review sites, and trade press.
- 2015 average monthly cost (same customer profile)~$80/mo
- 2026 average monthly cost (same customer profile)~$469/mo
- 10-year increase+486%
- U.S. inflation over the same period~33%
Recent customer reports cite 30%+ year-over-year hikes in 2023-2025 with no new features announced. The pattern: sign at one price during a sales push, absorb a steep increase at the next contract renewal, repeat.
Combined with the March 2026 EGYM merger, the next renewal cycle is the highest-uncertainty pricing decision Mindbody customers have faced in years.
What does Mindbody actually cost a 500-member studio?
A realistic monthly bill for a single-location 500-member studio on the Ultimate tier (the minimum tier that includes email/SMS marketing).
Mindbody: realistic 500-member studio bill
- Mindbody Ultimate (per location)$500.00
- Payment processing (~3% on $10K gross)$300.00
- ClassPass commission (20% on ~$1.5K marketplace bookings)$300.00
- Total real cost$1,100.00/mo
Excludes branded-app add-on (Ultimate-tier paid extra). Excludes SMS overage rates on high-volume campaigns. Excludes potential early-termination penalty if cancelling before contract end.
Where Mindbody is genuinely better
We're not going to pretend the pricing problems erase Mindbody's real strengths. There are scenarios where Mindbody is the right choice today:
- —ClassPass discovery channel. 3.7 million monthly users browse the Mindbody/ClassPass marketplace. For new studios building member base from zero, that's a discovery moat no other platform can match. The 20% commission is real, but so is the customer-acquisition pipeline. Studios that depend on ClassPass for 20%+ of new members will struggle to leave.
- —Fitness-vertical depth. 100+ pre-built reports specific to the fitness business model (class attendance trends, instructor productivity, member retention cohorts, peak-hour utilization). Built-in waitlists, room/resource booking, class capacity management. Mindbody has spent 20 years building features specifically for studios. Generic platforms don't match this depth.
- —White-label branded mobile app. Members book and manage memberships through a fully-branded app with your studio's colors and navigation. This is table-stakes for premium studios with 100+ members and competitive members-of-the-month vibe. Ruunly's PWA is functional but isn't the same as a native white-label app.
What Ruunly does differently
To be direct: we don't serve gym/fitness as a launched vertical today (see FAQ for why). What we do offer, for studio operators evaluating their options:
- —Roughly 1/5 the software cost. Ruunly's Growth tier is $129/mo flat, with no per-location stacking. Mindbody Ultimate runs $499-699/mo per location. For a single-location studio, that's ~$400/mo software savings before processing-fee differences.
- —Month-to-month, no contract minimum. No 12-month lock-in, no early-termination penalty, no auto-renewal trap. Cancel at the end of any billing period. This alone is why studios stuck in Mindbody contracts ask for our roadmap.
- —No ClassPass commission (and no ClassPass either). The membership engine is built around your direct customer relationships, not a marketplace. That means you don't pay a 20% commission on bookings — but it also means you build your own discovery channel via website + SEO + email. We're honest about the trade-off.
- —Real membership lifecycle. Join, pause, freeze, resume, upgrade, downgrade, cancel — all customer-self-service from the portal. Mindbody supports these flows but locks the configuration behind higher tiers and slow support tickets.
- —Stripe Connect, your own merchant account. Payments flow into your own Stripe account at standard Stripe rates (2.9% + $0.30 online, 2.2% + $0.30 in-person via Stripe Terminal). No platform markup on processing.
Frequently asked questions
How much does Mindbody actually cost a studio?
Mindbody's published tiers are Starter $99-139/mo, Accelerate $259-279/mo, Ultimate $499-699/mo, and Ultimate Plus $700+/mo — all per location. But that's just the software fee. Real total cost for a 500-member studio on Ultimate: $500/mo software + ~$350/mo payment processing at 2.75-3.5% on $10K monthly revenue + ~$300/mo ClassPass commission (assuming 10% of bookings from ClassPass marketplace) = ~$1,150/mo, not the advertised $499. Source: Mindbody pricing page + audit notes verified 2026-05-30.
What is the Mindbody 486% price escalation story?
Long-time Mindbody customers have documented price increases averaging 486% over 10 years (2015: ~$80/mo → 2026: ~$469/mo for the same customer profile). Multiple reports in 2023-2025 cite 30%+ year-over-year hikes with no new features announced. This is well-documented in customer reviews on Sitejabber (1.2-star average) and Capterra. The pattern matters because contracts are typically 12+ months — you sign a renewal at one price, then face a steep hike at the next renewal.
What is the Mindbody-EGYM merger and should I care?
In March 2026, Playlist (the parent company of Mindbody, ClassPass, and Booker) merged with EGYM in a $7.5B deal. The full impact on Mindbody customers is still unfolding. Concerns include: (1) potential price hikes as the combined entity pursues synergies, (2) feature roadmap uncertainty as priorities shift, (3) ClassPass partner economics could change. For studios mid-contract, the merger creates uncertainty about whether to renew or look elsewhere.
What is the ClassPass commission and is it worth it?
Mindbody owns ClassPass. When a customer books your studio through the ClassPass marketplace (3.7M monthly users), Mindbody takes a 20% commission on that booking. The trade-off is discovery: ClassPass drives 10-30% of new customer acquisition for some studios. If you depend on ClassPass for new-customer flow, this commission is real but worth it. If your customers find you through word of mouth or local SEO, you're paying for marketplace access you don't use.
Can I cancel Mindbody anytime?
Generally, no. Mindbody contracts are typically 12-24 months with early-termination penalties. Some agreements auto-renew. Customer complaints on Sitejabber and Capterra cite post-cancellation billing issues — being charged after explicitly cancelling. Always read the contract carefully, get cancellation confirmation in writing, and check your card statements for at least three months after cancelling.
Why does Mindbody have a 1.2-star Sitejabber rating?
Mindbody scores 4.0/5 on G2 (where vendors typically have stronger control over review collection) but 1.2/5 on Sitejabber (a consumer complaint site). The disparity is notable. The most common Sitejabber complaints: (1) repeated price hikes mid-contract or at renewal, (2) post-cancellation billing — being charged after cancelling, (3) slow or unhelpful customer support, (4) difficulty exporting data when leaving the platform, (5) contract lock-in tactics. The pattern is consistent enough across years and reviewers that it's hard to dismiss as cherry-picked.
What is a cheaper alternative to Mindbody?
Several alternatives exist for fitness/wellness studios. Zen Planner and PushPress are mid-market options at $99-199/mo. Glofox is more international. For studio operators who want a true membership lifecycle engine + a website builder bundled — and don't need ClassPass marketplace integration — Ruunly's membership engine is 1/5 the price of Mindbody Ultimate, with no per-location stacking and no 12-month contract. See the honest-comparison section below for which use cases each platform actually fits.
Does Ruunly serve gyms and fitness studios today?
Not yet, fully. Ruunly's current verticals are field-service businesses (lawn care, cleaning, pool service, HVAC). Gym/fitness is a hidden vertical while we complete the legal-compliance work specific to membership-based fitness in the US: state-by-state cancellation requirements (e.g., California's 5-day cooling-off, New York's 3-day cooling-off + 15-day renewal window), military-relocation rights under SCRA, jurisdiction-aware disclosure templates. We're not promising a launch date — we'd rather ship it right than ship it fast. If you're shopping for fitness software anyway, this page is for you: see how the underlying membership engine compares to Mindbody on price, contract terms, and lifecycle features. We'll be in touch when the gym vertical is live with full compliance.
Watching the gym vertical
We're completing US state-by-state membership-compliance work before opening the fitness vertical for production sign-ups. If you're a studio operator who'd like a heads-up when it's live (with full compliance support — not a promise of a date), the easiest way is to start a free trial on the field-service side to keep an account warm, or follow our blog for vertical-launch announcements.
Disclaimer: Ruunly is not affiliated with Mindbody, ClassPass, Booker, Playlist, or EGYM. All pricing claims above are sourced from Mindbody's public pricing page, third-party pricing guides, and ClassPass partner documentation, last verified on May 30, 2026. Prices and contract terms can change — always confirm on Mindbody's official pricing page and read your specific contract carefully before signing. Ruunly does not currently serve the gym/fitness vertical as a launched production offering — this page exists to inform fitness software shopping, not to claim equivalence.