Ruunly is the software stack for Sarasota pool service operators — AI-built website, automatic monthly billing, client portal, and weather-aware scheduling that respects how Southwest Florida actually works. $19/mo. No per-customer fees.
Start My Free TrialStarter is free for 14 days — no card. $19/mo after. Built for Sarasota County service businesses.
Four things every Sarasota operator needs to know before pricing a route, hiring a tech, or launching a website.
Sarasota pool operators serve Lakewood Ranch (newer pools, salt systems, easy maintenance, dense routes) and coastal premium (Siesta, Longboat — older pools, more complex equipment, premium pricing). Active-adult retirement communities (Palmer Ranch, University Park) drive predictable year-round demand from owners who use their pools regularly.
Sarasota pool chemistry is steady year-round with summer chemical-load spike. Coastal pools deal with salt-air corrosion on equipment that inland pools don't. Snowbird turnover (Nov + Apr) drives a service-spike where vacant-pool prep work compounds normal maintenance. Smart operators bill year-round flat monthly.
Ruunly's weather-aware scheduling pulls forecasts for your route neighborhoods and texts every affected client when a rain delay shifts their service. No phone calls from the truck.
Sarasota pool service has decent operator density but inconsistent quality. Professional operators with real customer portals (visit logs, chemistry, photo proof) win premium customers easily. Lakewood Ranch specifically is a fragmented opportunity — 25K+ pools, no dominant operator, lots of new homeowners every quarter shopping for service.
Sarasota monthly pool maintenance runs $140–$190/month for chemical-only, $170–$230/month for full service, $220–$320/month for premium weekly service. Coastal premium properties push $250–$400/month. Equipment repair runs separately.
Pricing ranges reflect typical 2025–2026 market data for Sarasota County. Your pricing should reflect your own cost structure, insurance, and positioning.
Bill weekly, biweekly, or monthly maintenance on autopay — and add one-off charges for pool openings, cover removal, equipment installs, or emergency calls without forcing a separate invoice flow. Seasonal plans included.
See all your stops for the day in one place. Log the service, note chemicals used, and mark the job complete from your phone.
Keep a running log of what you did last visit and what to check next. Notes live on the customer record and show up on the job.
Clients can see their next service date, pay invoices, and update payment info — without texting you.
Clients see a live map the moment you start your route to their house. They know to leave the gate unlocked before you arrive — no calls, no waiting 10 minutes for someone to come home and let you in.
GPS logs prove you were on-site and for how long. If a client ever asks whether you actually skimmed and vacuumed, you can show them an exact timestamp — not just your word.
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Built for Sarasota pool service operators. Starter is free for 14 days — no card. $19/mo after. Cancel anytime.
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