Ruunly is the software stack for Naples pool service operators — AI-built website, automatic monthly billing, client portal, and weather-aware scheduling that respects how Southwest Florida actually works. $19/mo. No per-customer fees.
Start My Free TrialStarter is free for 14 days — no card. $19/mo after. Built for Collier County service businesses.
Four things every Naples operator needs to know before pricing a route, hiring a tech, or launching a website.
Naples pool service splits between primary-residence customers (year-round, hands-off) and second-home/snowbird customers (vacant May-Oct, occupied Nov-Apr). The second-home customers actually pay more because they want the pool 'guest-ready' for their arrival and demand weekly attention even when they're away. Gated communities (Lely, Pelican Marsh, Grey Oaks) have 50-100 pools inside the gate and a single operator can dominate.
Naples pool chemistry is the most demanding in SW FL — long wet season plus year-round high humidity plus screened cages with limited air circulation. Pollen + organic debris is constant. Salt-system pools dominate Naples (60%+ of all pools) so cell-life management is a real differentiator. Smart operators bill year-round flat monthly with summer absentee visits included.
Ruunly's weather-aware scheduling pulls forecasts for your route neighborhoods and texts every affected client when a rain delay shifts their service. No phone calls from the truck.
Naples customers expect concierge-level service. A real client portal where they can see this week's chemistry readings, equipment notes, and any required service alerts is rare here and customers love it. They forward the link to friends, which is how Naples operators grow — gated-community referrals, not Google ads.
Naples monthly pool maintenance runs $160–$220/month for chemical-only, $200–$280/month for full service, and $260–$400/month for premium weekly service. Equipment repairs are billed separately and run $200–$800+. Green-pool restoration runs $400–$800.
Pricing ranges reflect typical 2025–2026 market data for Collier County. Your pricing should reflect your own cost structure, insurance, and positioning.
Bill weekly, biweekly, or monthly maintenance on autopay — and add one-off charges for pool openings, cover removal, equipment installs, or emergency calls without forcing a separate invoice flow. Seasonal plans included.
See all your stops for the day in one place. Log the service, note chemicals used, and mark the job complete from your phone.
Keep a running log of what you did last visit and what to check next. Notes live on the customer record and show up on the job.
Clients can see their next service date, pay invoices, and update payment info — without texting you.
Clients see a live map the moment you start your route to their house. They know to leave the gate unlocked before you arrive — no calls, no waiting 10 minutes for someone to come home and let you in.
GPS logs prove you were on-site and for how long. If a client ever asks whether you actually skimmed and vacuumed, you can show them an exact timestamp — not just your word.
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Built for Naples pool service operators. Starter is free for 14 days — no card. $19/mo after. Cancel anytime.
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