Built in Sarasota for SW Florida lawn care entrepreneurs
Start your lawn care business in Florida — for $19/mo.
Website, customer billing, weather alerts, and your first 10 customers — all in one app. Built for first-time owners. Free 14-day trial. No credit card.
No credit card required. Cancel anytime.
Your first 30 days, step-by-step
Day 1
Sign up + AI website live in 8 minutes
Brand name, city, services. Done.
Day 7
First customer pays via auto-charge
No more chasing checks.
Day 14
First $200/mo recurring revenue
Three weekly customers, zero invoicing time.
Day 30
First $800/mo + your route is set
Auto-billing rolls. Weather alerts handle rain. You mow.
Florida lawn care licensing — by city
Want a downloadable PDF version? Get the toolkit.
Cape Coral requirements
Business Tax Receipt (BTR)
Required to operate. ~$30/year. Learn more
Florida Sales Tax
Register with FL DOR if you charge sales tax on materials. Learn more
Pesticide License (if applicable)
Limited Lawn & Ornamental Certification — required if applying chemicals. Learn more
General Liability Insurance
Recommended; required by many HOAs and commercial clients. ~$300–600/yr.
Common questions
- Do I need any experience?
- No. Ruunly is built for first-time owners. If you can mow a lawn, you can run Ruunly.
- What if I don't have customers yet?
- You can start your trial without any customers. The "First 10 Customers" toolkit walks you through getting them.
- Is the 14-day trial really free?
- Yes. No credit card required. After 14 days, you can pick a plan or cancel — your data stays for 30 more days.
- What does $19/mo include?
- AI website on a Ruunly subdomain, customer manager, recurring billing, intake forms, estimates, and the SW Florida startup toolkit. Up to 25 active customers.
- Can I cancel?
- Yes, anytime, in one click from your dashboard. No phone calls, no retention scripts.
- Do you charge transaction fees?
- On Starter, we charge 2.5% on payments processed (plus Stripe's 2.9% + 30¢). ACH is 0.8% capped at $5 per transaction.
Looking for the step-by-step educational guide? See our complete guide to starting a lawn care business in Florida — covering licensing, insurance, equipment costs, and how to land your first customers.