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Built in Sarasota for SW Florida lawn care entrepreneurs

Start your lawn care business in Florida — for $19/mo.

Website, customer billing, weather alerts, and your first 10 customers — all in one app. Built for first-time owners. Starter is free for 14 days — no card. $19/mo after.

Start my free 14-day trialGet the free “First 10 Customers” toolkit

Start free on Starter — no card. Cancel anytime.

An example first 30 days (illustrative plan)

  1. Day 1

    Sign up + AI website live in 8 minutes

    Brand name, city, services. Done.

  2. Day 7

    First customer pays via auto-charge

    No more chasing checks.

  3. Day 14

    First $200/mo recurring revenue

    Three weekly customers, zero invoicing time.

  4. Day 30

    First $800/mo + your route is set

    Auto-billing rolls. Weather alerts handle rain. You mow.

Florida lawn care licensing — by city

Want a downloadable PDF version? Get the toolkit.

Cape Coral requirements

  • Business Tax Receipt (BTR)

    Required to operate. ~$30/year. Learn more

  • Florida Sales Tax

    Register with FL DOR if you charge sales tax on materials. Learn more

  • Pesticide License (if applicable)

    Limited Lawn & Ornamental Certification — required if applying chemicals. Learn more

  • General Liability Insurance

    Recommended; required by many HOAs and commercial clients. ~$300–600/yr.

Common questions

Do I need any experience?
No. Ruunly is built for first-time owners. If you can mow a lawn, you can run Ruunly.
What if I don't have customers yet?
You can start your trial without any customers. The "First 10 Customers" toolkit walks you through getting them.
Is the 14-day trial really free?
Yes — on the Starter plan. You start free for 14 days with no card. After 14 days, add a card to keep going or cancel — your data stays for 30 more days. (Pro and Growth plans need a card up front and bill right away.)
What does $19/mo include?
AI website on a Ruunly subdomain, customer manager, recurring billing, intake forms, estimates, and the SW Florida startup toolkit. Up to 25 active customers.
Can I cancel?
Yes, anytime, in one click from your dashboard. No phone calls, no retention scripts.
Do you charge transaction fees?
On Starter, we charge 2.5% on payments processed (plus Stripe's 2.9% + 30¢). ACH is 0.8% capped at $5 per transaction.

Don't forget the FL annual report

Filing your Florida LLC is step one. The state also requires an annual report — due May 1 every year, costing $138.75. Miss the May 1 deadline and Florida adds a $400 late fee. Miss it long enough and Sunbiz administratively dissolves your LLC, which wipes out the liability protection you paid to set up.

Ruunly tracks public Florida Sunbiz filings daily — every new LLC, every recent formation in your county — and surfaces them in our new businesses in Florida tool. The same pipeline that powers competitor research today is the foundation for automatic annual-report deadline reminders for your own business — so the May 1 notice does not sneak up on you.

Looking for the step-by-step educational guide? See our complete guide to starting a lawn care business in Florida — covering licensing, insurance, equipment costs, and how to land your first customers.